All articles by Alex Beckett – Page 13
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NewsMr Kipling appeals to a ‘lost generation’ with new launches
Premier Foods is attempting to reacquaint Mr Kipling with a "lost generation of consumers" with a series of launches and marketing activity. The £176m cake business this week unveiled the first phase of a series of launches it claimed...
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NewsNestlé pumps record ad spend into Nescafé
Nestlé is aiming to re-establish the "iconic status" of Nescafé through a £43m marketing investment the biggest spend in the brand's 70-year history.
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Brand owners back Diageo in Pimm’s copycat court case
Food and drink brand owners are hoping Diageo's decision to sue Sainsbury's for copyright infringement will open the floodgates for further lawsuits and stop supermarkets' "increasingly audacious" infringements in their tracks.
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Alpen’s Alpine look gets a makeover to boost shelf standout
Weetabix is overhauling the Alpine imagery on its Alpen range and launching the brand's first TV advertising campaign for five years. In a bid to improve shelf standout, it is replacing the mountain silhouette on the Swiss-style muesli...
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Mars focuses on the big sellers as festive range cut by a third
Mars has slashed the size of its 2009 Christmas confectionery line-up by nearly a third as it focuses efforts on a more "condensed range of big sellers" and NPD in boxed formats.
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‘Halo effect’ of 4% restores the shine to original Stella brand
While the explosive success of Stella Artois 4% has hogged the limelight in lager lately, sister brand Stella Artois has quietly crept out of the shadows to claw back market share.
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Spicing up the fresh aisle
Armed with great recipes and huge ambition, Priya Lakhani gave up law to found Masala Masala and bring curry sauce to the chiller. Alex Beckett reports
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News’X’ marks the stock as Premier revamps Oxo
After 100 years of kitchen duty, the iconic Oxo cube could face 'X-tinction' following Premier Foods' revamp of its cooking stock brand, The Grocer can exclusively reveal.
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Will frozen still be hot when economy starts to recover?
Sales of frozen food have rocketed in the past year. But is its popularity sustainable, or will it end at the same time as the recession, asks Alex Beckett
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Shot in the dark from Coca-Cola's Relentless
Coca-Cola is hoping to dramatically boost its position in the energy market with the first energy shot under its Relentless brand.The 50ml Relentless Shots are said to provide the same energy as half a can of regular 500ml Relentless, with...
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Designer style axed as Nestlé Black Magic goes back to traditional packaging
Nestlé is bringing back the old Black Magic this Christmas by returning the dark chocolate brand to its traditional packaging. The confectionery giant has ditched the modern design and flavours of the Black Magic Collection box that replaced...
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Mexican food made more accessible by Discovery's revamp
Mexican food specialist Discovery Foods is taking on rival Old El Paso with a brand relaunch that includes new packaging, NPD and a £2.3m marketing spend.Packaging across its entire portfolio will switch from a beige-based livery to a...
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NewsFruit giant S&A in low wage controversy
One of the UK’s biggest fruit suppliers is paying its foreign fruit pickers less than half minimum wage, according to press reports.
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NewsWispa Gold to return, and possibly for good
Cadbury is expecting the majority of its relaunched Wispa Gold bars to be sold out by Christmas - and if the launch is successful could make them a permanent line. The confectioner announced yesterday that it was going to introduce the...
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United Biscuits gets healthy with brand reformulation drive
United Biscuits has slashed the fat levels across brands such as Go Ahead! Jacob's Cream Crackers and Wheat Crunchies to boost sales among health-conscious consumers.The manufacturer made the changes this week as part of a drive to make its...
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Warburtons guns for Hovis in south west with Bristol bakery
Warburtons' dominance of the British bread market is set to expand across Hovis-dominated south west England following the opening of its £45m Bristol bakery this week.The Bolton-based business has opened the hi-tech plant with the intention...
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Wine all the way from Blighty
Producing wines in a Sussex-based vineyard good enough to sell alongside the classics is no mean feat. But Bookers is doing just that - and doing it well. Alex Beckett reports
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NewsArla set to boost NPD with hi-tech plant
Arla has opened a new innovation centre that it claims will significantly boost its NPD capabilities.
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NewsSanguinello pulled as quality of harvest falls
Dry weather in Sicily has forced Tropicana to withdraw its blood orange juice from supermarkets and it is adding two new flavours to compensate.
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Tetley's Unsworth eyes NPD in shake-up at Tata
Global tea giant Tata Tea has appointed the UK chief executive of its Tetley tea business, Peter Unsworth, to a newly formed management team, following a strategic reorganisation of the $1bn beverage businesses.