All articles by Alex Beckett – Page 14
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Two new ranges set to send Ella's Kitchen sales soaring further
Infant food brand Ella's Kitchen plans to further boost its rocketing sales with the launch of new breakfast and stage 3 ranges designed for babies and toddlers.Earlier this year, founder Paul Lindley predicted company sales would double to...
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Duerr's brings back marmalade with a Mancunian flavour
For the first time in 35 years Duerr’s has recommenced manufacturing its Manchester Marmalade, following a new £5m deal to supply Tesco.
Manchester-based Duerr’s launched the marmalade in the 1950s. It fell out of favour with retailers in the… -
NewsDean Foods swoops for £275m Alpro acquisition
Alpro has been bought by US dairy giant Dean Foods for £275m to boost its presence in the global soy market.
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Sunmagic revamps look to push healthy good-value message
Value juice brand Sunmagic is attempting to rejuvenate the ambient juices and smoothies sector with a relaunch of its 30-strong range. The brand, owned by manufacturing and distribution group Multiple Marketing, has revamped the packaging of...
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Dogfood turns traceable with Pedigree relaunch
Mars has overhauled its entire Pedigree dogfood range with new packaging and recipes, a £7m marketing campaign and a commitment to only use meat that can be traced back to the farm - which it claims is an industry first. The Good Honest...
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NewsGovernment to scrap ‘best before’ dates in new labelling revolution
The Government has announced plans to scrap sell-by and ‘best before’ dates on most food labels in a bid to tackle Britain’s food waste mountain.
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Ecover turns up the power to clean like petrochemical rivals
Ecover has relaunched its eco-friendly surface cleaning range with a more powerful natural ingredient that it claims will make it as effective as petrochemical-based brands such as Cillit Bang and Mr Muscle.The ecological cleaning brand said...
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Unilever puts offers on ice after supply setback
Britain's biggest ice cream manufacturer admitted this week it would have to slash the number of special offers on its brands such as Cornetto, Magnum and Carte D'Or - during the crucial summer season.Unilever blamed manufacturing problems...
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Hovis targets bread roll shoppers with follow-up to epic ad
It's bread rolls at dawn as Hovis takes on market leader Warburtons with its latest sepia-tinted advert - featuring a lass rather than a lad.
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Kraft hunts 90s icons for Daim campaign
Kraft Foods is urging TV and pop music icons from the 1990s to audition to star in the ad campaign for its Daim bar brand.
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Surf ventures into Twilight zone with new scented range
Surf has raised the stakes in fragranced laundry products with a new range that looks premium - but still retains the brand's value credentials.Twilight Sensations, which hits shelves next week, comes in jasmine & black gardenia and vanilla...
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Greencore gives the US mass produced sarnies
Greencore has introduced what it claims is the first large-scale pre-packed sandwich manufacturing operation to the US, with the aim of doubling sales of its American business over the next year.Announcing its full year results this year,...
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Northern to close Hull as Morrisons talks fail
Northern Foods has announced plans to close its Morrisons ready meal factory in Hull, with the potential loss of 349 jobs.However, CEO Stefan Barden revealed that these losses could be offset by the reopening of its Fenland Foods factory,...
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Stocks of lager and cider may run dry if summer is a sizzler
A beer and cider drought is likely this summer, drinks suppliers fear, because retailers are not keeping enough back-up stock.
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NewsDanone fuels growth of functional market
Strong sales of Danone's Activia and Actimel brands have prevented the struggling functional food and drink category from slipping into the red, according to new figures. Sales of Activia yoghurt increased 38.3% to £182.9m, while probiotic...
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Higgidy revises targets after failing to hit £8m
Upmarket pie maker Higgidy has set out its stall to become a £10m brand next year - despite having missed its sales target for this year. Higgidy sales have grown from £4m to £6m in the past year, falling short of the £8m target the company...
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Ginsters aiming to revive pork pie sales
Ginsters says its new range of pork pies will breathe life into the declining category.
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Ethical vodka Snow Leopard set to grow off-trade presence
Ethical vodka brand Snow Leopard is poised to dramatically expand its off-trade presence following a new strategic partnership with spirits giant Whyte & Mackay.The deal will see the Vladivar owner take a minority stake in Snow Leopard,...
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The eyes have it as Cadbury Dairy Milk Buttons revamped
Cadbury has drafted in a farmyard full of cute cartoon animals for a major revamp of its Dairy Milk Buttons.The new standard size packets, which roll out next week, feature images of a cat, pig, panda, owl and monkey, with chocolate Buttons...
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Family appeal prompts revival of white bread
White bread sales are soaring as credit-crunched shoppers switch from brown to what they see as a cheaper, and more family-friendly option.Strong sales of white helped reverse the 0.7% volume decline that the whole category suffered in 2007...