All articles by Alex Beckett – Page 15
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Can redesign aims to give Tango more street cred with lads
Tango is trying to regain its edgy appeal with a new Banksy-style look targeting the lads' market. After several years trying to woo mums, Britvic has given the soft drinks brand a stencil-art makeover in an attempt to re-engage with its...
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NewsTyrrells founder eyes export market with patriotic debut in gin
William Chase, the founder of Tyrrells, who sold his potato chips business for an estimated £40m last April to private equity firm Langholm Capital, is venturing into gin for the first time with William's - a super-premium gin with a patriotic...
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Own-label squash ranges make switch to double strength
Sainsbury's and Asda have converted their own-label squash drinks to double-strength concentrates to reduce packaging and offer shoppers better value. Thirty own-label squash drinks were switched to double strength at Sainsbury's outlets...
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Cornish credentials key to Kelly's debut in advertising on TV
Kelly's of Cornwall this month hits TV screens for the first time with a £2m ad campaign to support the design revamp of its range of premium ice creams. The 30-second advert, debuting on 18 May, marks the first time the Bodmin business has...
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Glanbia issues bleaks profits warning
Irish cheese manufacturer Glanbia has been forced to issue a profits warning as dairy prices slump to “historic lows”.
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NewsInnocent and Tropicana chill out with the kids
Competition between Innocent and Tropicana is heating up in the chilled juice fixtures with a fresh raft of NPD aimed at kids.
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Foodvest builds up Findus UK to vend it like Beckham
Foodvest wants to build Findus UK into a £120m brand. Should Birds Eye be worried about competition in the frozen food aisle? Alex Beckett reports
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NewsChicago Town claims Takeaway is tastier than Domino's pizza
Chicago Town is aiming to take a slice out of Domino's and Pizza Hut's delivery business with a revamp of its Takeaway frozen range. In a bid to encourage consumers to switch from having pizza delivered, the Dr Oetker brand has added the...
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NewsSoup in a Bun failure was down to Tesco, says TV show winner
Southern Co-op is in talks to stock Soup in a Bun after the TV show-winning innovation was delisted by Tesco.
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NewsFoodvest aims to treble sales of Findus in Britain
Findus UK is expected to triple its retail sales to £120m by 2011, according to its parent company Foodvest, which bought the licence for the Crispy Pancake maker last week. Foodvest owns the Findus brand worldwide and makes products for the...
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Branded foods are now “a luxury” for consumers
The majority of consumers now see branded food and drink products as luxuries, according to new research.
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Holberry leaves C&C in wake of influx of execs
John Holberry's decision to resign as MD of Magners GB was unsurprising, say drinks industry analysts.
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The fat controller
The WeightWatchers UK boss wants to tackle obesity - with the help of the supermarkets. Alex Beckett reports
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Brand launches set to kickstart energy shot market in UK
The energy shot market is about to get a double boost with the launch of £340m US brand Quick Energy and national listings for ginseng-based Powershot.Quick Energy is a range of orange-flavoured sugar-free vitamin energy shots that was...
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Graham replaces Pickup as new United Biscuits sales director
United Biscuits has promoted Paul Graham to sales director following the departure of Dave Pickup to Innocent Drinks. Graham was previously grocery trading director for the McVitie’s and Hula Hoops manufacturer, joining UB from Masterfoods...
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NewsTropicana shrinks to 750ml to reverse decline in smoothies
Tropicana aims to rejuvenate sales of its struggling 1-litre smoothies range by shrinking the pack size and slashing the price. The PepsiCo brand is reducing the size of Tropicana Smoothies from one litre to 750ml and dropping the rsp from...
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Diageo rolling out summer campaign for off-trade spirits
Diageo is ploughing £1.6m into a summer campaign to encourage consumers to create more spirit-plus-mixer drinks, and investing a further £50,000 in the launch of a half-size bottle of Pimm's.The drinks giant said it was launching Bring Home...
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IFE09 celebrates top 10 Fresh Idea innovations
Tax-free brandy cooking gel? Garlic juice spray? Retailers looking for something different for their shelves need look no further than the winners of the Fresh Ideas Award at this week's IFE show.A judging panel of food experts presented the...
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Energy drinks grab third place from juice drinks
Soaring sales of Red Bull and Relentless have catapulted energy drinks into third place in the soft drinks category, leapfrogging juice drinks, according to the annual Britvic Soft Drinks Report.The findings, based on independent data from...
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After Berio, RH Amar gets rights to Bertolli
Fine food specialist RH Amar has won the import and distribution rights for Bertolli - just seven months after it parted company with rival olive oil brand Filippo Berio.The deal was cemented between RH Amar and the world's largest...