All articles by Alex Beckett – Page 16
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Pedigree increases abv in bid to target off-trade
Marston’s brewery hopes to rejuvenate off-trade sales of its Pedigree bottled beer with a stronger abv and a return to its original label.
The abv will be increased from 4.5% to 5% across its existing bottles of Pedigree and the recipe will… -
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Brandy gel and garlic juice claim Fresh Ideas gongs
Tax-free brandy cooking gel and garlic juice spray are among the winners of the Fresh Ideas Award at next week’s IFE show.
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NewsBirds Eye tackles fish fear with foil pouches
Birds Eye is hoping to take the fear factor out of handling raw fish - and boost total category sales - with the launch of two new "no touch" premium ranges. The frozen giant is eyeing £10m in combined first-year sales for its new Bake to...
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ABF takes on Lane to build the merged Jordans and Ryvita
Associated British Foods has named Richard Lane as its new business unit controller for its Jordans Ryvita business.Lane is to help oversee the integration of the Jordans and Ryvita operations, merged last June to give ABF a stronger...
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Quality Test: Sausage rolls, own-label, five or six-pack
Which own-brand sausage roll packs the most punch?
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NewsCadbury turns Caramel rabbit into a bunny girl
Cadbury's Caramel rabbit has had a sexy makeover as part of a £1.2m revamp for the brand. Cadbury has given the bunny extra curves and make-up for its Still Got It campaign, which will see her adorning press and outdoor advertising. She was...
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100% natural label is 'virtually impossible' after ASA's ad ruling
Food and drink manufacturers will find it “virtually impossible” to label products as 100% natural in the wake of a ruling by advertising regulators. The Advertising Standards Authority this week ruled that an advert for Müller’s Little Stars...
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NewsWalkers' poshest ever crisps take on Kettle
Walkers is taking on Kettle and Burts Chips - and defying the recession - with a new range of super-premium crisps.
In an effort to create a standalone brand, Walkers has omitted its name and logo from Red Sky Potato Chips. On pack, it… -
NewsRival bakeries aim to revive 'neglected' bread roll category
Warburtons and Hovis are locking horns in a battle to boost the bread roll market. Hovis is delisting the packs of rolls it currently has on the market to introduce a seven-strong range of premium rolls based on the loaves introduced in its...
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Fires burn Constellation and Foster's vineyards
The wildfires sweeping across south Australia have destroyed vineyards supplying two of the country's biggest wine producers.Constellation Australia, which makes household brands such as Hardys and Banrock Station, has company-owned and...
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NewsNescafé gets stronger with rising bean count
Nestlé is embarking on a £24m relaunch of its entire Nescafé coffee range, The Grocer can reveal. The company will kick off its campaign by reformulating its 71-year old Nescafé Original brand in a bid to rejuvenate flagging sales. It had...
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Oz wine industry must rationalise to survive
The Australian wine industry must rationalise to cope with tough market conditions and growing competition from the likes of Chile and South Africa, a leading winemaker has warned.Australian Vintage, which makes Tesco and Sainsbury's...
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NewsAnother relaunch for iconic brand Sunny D
The Sunny Delight Beverage Company has overhauled its iconic Sunny D drinks brand for the second time in less than two years in an attempt to re-engage with mums and their kids.
After slashing the sugar levels and updating the packaging in… -
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Kellogg's is turning up the pleasure in muesli
Kellogg’s aims to rejuvenate the “dusty and tasteless” muesli market with Nature’s Pleasure – its first muesli cereal available on shelf since the 70s. The cereals giant already makes a muesli product called Country Store – but this is...
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SCA puts Plenty of support behind the renaming of Bounty
SCA is throwing £8m behind a rebranding of kitchen towel brand Bounty as Plenty.The new name is part of an agreement forged during SCA’s acquisition of the Bounty brand from P&G in 2007. The deal included the brand being renamed within a...
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No Drain tuna aims to offer tinned fish without the hassle
John West claims the tuna market will be revolutionised by the introduction of No Drain, Less Mess Tuna – which cuts out the hassle of draining oil or brine from the can.The company has spent 18 months developing a new production process...
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Stores face OJ drought after Sunjuice administration
Major retailers face a shortage of freshly squeezed orange juice this weekend after supplier Sunjuice - a subsidiary of Serious Food Company - went into administration this week.
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TV dragon hopes Sip is next Reggae Reggae
Dragons' Den tycoon Peter Jones hopes to replicate the success of Reggae Reggae Sauce with beauty water brand Sip
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Walkers Sensations turns to the dark side to revive sales
PepsiCo is relaunching Walkers Sensations with dramatic new black packaging and an elaborate logo in a bid to rejuvenate flagging sales.The new-look packs, which are being rolled out now, have a black background and an s-shaped logo with...
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Bottlegreen offers more pressé for the same price
Adult soft drinks specialist Bottlegreen is attempting to boost its appeal with cash-strapped shoppers by increasing bottle sizes - but not prices.The brand's single-serve, Sparkling Pressé range was previously sold in 250ml bottles but will...