All articles by Alex Beckett – Page 6
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Aussie upstart stirs UK spirits with new range
An Australian drinks group is hoping to shake up British spirits fixtures after storming the market Down Under with its "funky", award-winning line-up.Aussie Spirits is talking to two multiples over listings for Kinkylux White Rum (rsp:...
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P&G appoints Picou as its supply chain director
Monique Picou, named this week as Procter & Gamble's new supply chain director, says she is excited about the prospect of entering the "hugely competitive landscape" of UK grocery.Picou took up the role of supply network operations...
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Nescafé launches 3in1 premix coffee sachets
Nestlé is doing its bit to boost the energy levels of the nation's youth with the launch of Nescafé Original 3in1, a pre-mixed blend of coffee, whitener and sugar aimed at the "hassle-free" generation. The instant coffee innovation will...
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Peperami reveals Animal's family of cannibals
Unilever is revealing the offspring of its deranged Peperami brand character Animal to TV viewers, in what is the first crowd-sourced advert for the meat snack. The FMCG giant used crowd-sourcing to create the ad, and settled on two...
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Dr Oetker turns up its frozen pizza firepower
Dr Oetker is to set to bolster its dominance of the £377m frozen pizza market with two new propositions a range designed to lure consumers away from chilled pizza and a line boasting The X Factor. The Chicago Town owner is launching a...
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Molson Coors: Grolsch can survive hit to sales
Molson Coors says it is prepared to take "the short-term hits" on its struggling Grolsch brand and that it will continue to eschew promotions in an attempt to boost long-term sales. Although sales of the 400-year old Dutch beer have...
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Tilda’s pre-prepared ambient rice range makes stir-fry easier
Tilda has claimed a first with its new Stir Fry Rice collection a range of prepared rice specifically tailored for stir-fry dishes. The four-strong gluten-free line-up is available in Waitrose stores and through Ocado now in Peking...
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Potz offer a pick ‘n’ mix experience in ice cream
Nestlé ice cream maker R&R plans to bring pick'n' mix shopping to the freezer aisle with its new Potz range of ice cream tubs. R&R will introduce the mini tubs of Aero, Smarties, Rolo and Toffee Crisp ice creams (rsp: £1.29 per...
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Cadbury warms up for 2012 with Spots v Stripes
Cadbury's core chocolate brands will feature spotty and stripy packaging for the next 18 months as part of its £50m Spots v Stripes marketing programme for the London 2012 Olympics. As official treat provider to the Olympics and...
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Nestlé reveals extensive Christmas NPD line-up
Nestlé has ramped up its festive NPD for 2010 with a new Aero Bubbles Peppermint box, its first Fairtrade seasonal confectionery and a new gifting range for men inspired by an 85-year old Rowntree's product catalogue. The Kit Kat maker...
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Bitter harvest: get set for 10% food price hike
The British food industry is steeling itself for a massive jump in food inflation in the wake of soaring animal feed prices, a shortage of silage and poor harvests.
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NewsNestlé best for marketing to Muslims
Kit-Kat maker Nestlé has been named the best marketer for Muslim consumers.
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Retail Prices: Coke and Mars kept up the pace despite England exit
It has been all change in the promotion rankings over the past month thanks to the impact of a certain football tournament, says Alex Beckett
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Loaded energy shot offers libido boost
Lads magazine Loaded is putting its name behind a new energy shot that claims to have aphrodisiac effects. The Loaded Stamina Shot (rsp: £1.99 per 60ml bottle) has been produced by Edinburgh-based pharmaceutical company Podium Brands and...
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Review for Pepsi Raw after sales deteriorate
With off-trade sales of just £704k, Britvic is reviewing all-natural cola brand Pepsi Raw, the PepsiCo bottler and distributor has confirmed. The super-premium cola launched via the on-trade in February 2008 and was rolled out to the...
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NewsUnilever sells Italian frozen arm to Birds Eye
Unilever is selling its Italian frozen foods business, Findus Italy, to Birds Eye Iglo for £688m.
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Tea Break treats up for grabs in McVitie’s VIP Club promotion
United Biscuits is looking to boost brand loyalty across its biscuit portfolio with a new collect-and-reward scheme called The McVitie's VIP Club. The long-term activity kicks off on 16 August and runs for 12 months across 360 million...
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Boost timed to perfection
Budget energy drink Boost is reaching new heights. Having stolen some thunder from its premium rivals, it’s planning to raise its profile even further. Alex Beckett finds out how.
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Mars still believes as it backs England flops
Mars is standing by Wayne Rooney, Frank Lampard and England's other World Cup flops, with a Christmas Selection box one of the new launches in its festive 2010 range. Mars hopes to capitalise on its England team sponsorship deal by...
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Fairtrade Foundation appoints Deo as its commercial director
The Fairtrade Foundation has named former Diageo man Ashish Deo as its new director of commercial relations. He will be tasked with developing the commercial function of Fairtrade in the UK through the next stage of growth that has seen...