All articles by Alex Beckett – Page 7
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Nesquik gets revamp to boost its health appeal
Nestlé has overhauled its Nesquik milkshake brand with a healthier recipe, new pack design and a return to TV, after a 10-year absence, in an attempt to boost faltering value sales. The recipes of Nesquik's existing three-strong range...
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Tetley for soya milk first to sport range redesign
Tetley is kicking off a major range redesign with the launch of a new tea bag especially designed to be used with soya milk.
The Tata-owned brand is introducing Tetley for Soya (rsp: £2.39 per 80 tea bags) to retailers later this month…. -
NewsHow Weetabix can clean up with its choc-flavoured cereal
It turns milk chocolatey yet Ofcom is happy for it to be advertised on children’s TV. Alex Beckett weighs up what Weetabix Chocolate means for the market
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Timotei girl returns to TV as shampoo brand freshens up
The Timotei girl is returning to TV screens this summer as Unilever kicks off a major relaunch of the shampoo brand in an attempt to re-engage lapsed consumers and win over a new generation of fans.The brand's first TV ad for four years...
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Starbucks breaks into instant coffee market
Starbucks is hoping to shake up the instant coffee market with a new premium range it claims marks the next step in its "natural evolution" from high street chain to retail brand.Following its debut in the chain's 700 coffeehouses a year...
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Weetabix launches a chocolate cereal it can advertise to kids
Weetabix claims to have created "the holy grail" of kids' breakfast time - a chocolate cereal that is healthy enough to be advertised to children.
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NewsJamie’s school dinners campaign a failure, says Lansley
The new coalition government is already in Jamie Oliver’s bad books after health secretary Andrew Lansley’s criticised the TV chef’s healthy school dinners campaign.
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Halewood launches Iron Press as a ‘soft drink for real men’
Halewood International is breaking into the "female-focused" adult soft drink market with a blokey beer-style brew called Iron Press.Made with a barley and malt base, Iron Press (rsp: £2 per 500ml bottle) comprises apple and lime...
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Tesco and Bacardi link for branded ice cubes
Tesco, Bacardi and the UK's biggest ice cube supplier claim to have brought the first bag of booze-branded ice cubes to the market - just seven weeks after the idea was mooted.
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Holland’s managing director suspended by Northern Foods
Northern Foods has suspended the boss of Holland's Pies amid speculation about a buyout.Holland's Pies MD Neil Court-Johnston has been absent from the company's Baxenden office in Lancashire for two weeks. Robin Walker, Northern's...
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Party brands ramp up deals to draw in World Cup crowd
In the run-up to the World Cup, deals on alcohol, confectionery and snack products have been dominating the promotions table, as Alex Beckett reports
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NewsAriel takes on Vanish in stain-removing fixture
Procter & Gamble is venturing into territory dominated by arch-rival Reckitt Benckiser with its first range of stain-remover products.
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NewsWaitrose unveils Lasting Leaf stay-fresh lettuce
Waitrose is rolling out a new range of bagged lettuce it claims can stay fresh for up to a week.
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Nando’s boosts grocery clout with Peri-Peri nuts
Restaurant brand manufacturer All About Food is kicking off a major expansion of its Nando's and Pizza Express brands in grocery and has revealed plans to add other big ticket restaurant brands to its roster.
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NewsBaskin-Robbins enters Morrisons freezer aisle
Competition is hotting up in the freezer aisles as US ice cream giant Baskin-Robbins takes on Ben & Jerry's and Häagen-Dazs with its first range of premium ice cream tubs aimed at the multiples.
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Young’s G03 offers active kids a chance to meet Beckham
David Beckham is urging kids to get active in a new multimillion-pound marketing push to support this month's launch of the Young's GO3 frozen seafood range.
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P&G makes Pringles flavours just for Tesco
Procter & Gamble has created a customised range of Pringles exclusively for Tesco the first time the fmcg giant has tailored a range for a multiple retailer.
The Great British Flavours range of Pringles, available now, was developed through a… -
News
Thorntons to seek boss with greater retail clout
Struggling chocolatier Thorntons is on the search for a supermarket-savvy replacement for CEO Mike Davies, who announced his retirement this week.The news about Davies' departure came as the upmarket chocolate company posted a profit...
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Hovis turns up the flair with Hearty Oats TV ad
Hovis's switch to all-British ingredients has prompted a 2.5% sales increase for the brand, which is now seeking to excite "lacklustre" fmcg advertising with a new £5m ad campaign.Five months after the Premier Foods business switched...
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NewsRowse sets out plans to overtake Marmite
Rowse Honey has unveiled ambitious plans to create £23m extra sales of honey by 2012 and dethrone Marmite as the UK's top-selling spread brand.