All articles by Alex Beckett – Page 8
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P&G makes Pringles flavours just for Tesco
Procter & Gamble has created a customised range of Pringles exclusively for Tesco the first time the fmcg giant has tailored a range for a multiple retailer.
The Great British Flavours range of Pringles, available now, was developed through a… -
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Asda whisky fixture to get a First Drinks facelift
Asda is working with new category adviser First Drinks to overhaul its "massively undertrading" malt whisky fixture, The Grocer can reveal. The new layout is now being introduced across 180 Asda stores to boost sales in the "massively...
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Orange prices rocket as rain batters crops
The price of oranges and orange juice is rocketing due to reduced supply from the world's two biggest growing areas.
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Rowse sets out plans to overtake Marmite
Rowse Honey has unveiled ambitious plans to create £23m extra sales of honey by 2012 and dethrone Marmite as the UK's top-selling spread brand.
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New Britain launches Liverpool palm oil plant
United Biscuits and cereal maker Jordans are the companies to have signed a supply deal through a new £18m palm oil processing plant in Liverpool.
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Nestlé and Forest Trust sign 'game-changing' conservation plan
Plans by Nestlé to rid its products of palm oil purchased from suppliers linked to the destruction of tropical forests have been cautiously welcomed by Greenpeace.
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Young’s signs up Beckham in GO3 partnership deal
David Beckham is back in the freezer aisle thanks to a new partnership deal with Young's, The Grocer can exclusively reveal. Findus Group announced this week that its Young's business had teamed up with the Beckham-fronted GO3 brand to...
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Asda adds 78 lines to free-from range to take on Sainsbury’s
Asda is ramping up its free-from offering with 78 new SKUs in the wake of a similar move by Sainsbury’s but it admits its rival is still ahead of the game when it comes to own-label presentation.
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Retail Prices: Birds Eye takes top spot as Cadbury reins back deals
Birds Eye has upped its promotional activity, reports Alex Beckett, but shoppers are being lured away from frozen by fresh and chilled deals
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Jack Daniels gets low-abv rival with Black Star launch
As sales of imported whiskey leapfrog single malt whisky, Jack Daniel's has cautiously welcomed the launch of Intercontinental Brands' Black Star bourbon spirit.
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Birds Eye enlists help of ‘peculiar’ bear on frozen
Birds Eye is urging rival frozen food companies to follow its lead and boost investment in marketing, as it reveals its new £9m and “slightly peculiar” TV campaign voiced by Hollywood star Willem Dafoe.The frozen giant kicks off the…
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Oyster farmers march on Paris as disease devastates production
French oyster farmers have taken to the streets of Paris to highlight a mystery virus that is devastating production of the prized shellfish.
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‘Kamikaze’ 24-pack booze deals blasted by suppliers
The World Cup might still be six weeks away, but Asda and Tesco have started luring drinkers into store early with a "kamikaze" price war on beer.
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P&G boss Lee pledges to ramp up household NPD
Procter & Gamble boss Irwin Lee has hailed his company's new Pampers range as "a quantum leap" in fmcg innovation and has pledged to focus NPD on household and personal care products this year.
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Cadbury shakes up formats of Crunchie, Wispa and Nibbles
Old-school brands Wispa and Crunchie are set for new format extensions as part of a £7m summer NPD programme for Cadbury. The confectioner is introducing Wispa Duo in June two smaller bars in one pack to provide consumers with a more...
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Tips for a happy marriage
There is growing enthusiasm among major brands such as Coca-Cola, Warburtons and Heinz to launch joint marketing initiatives. Why is there a sudden surge of interest in cross-brand collaboration, and what ingredients contribute towards a successful partnership? Alex Beckett reports
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Whitehall fingers otters for eating UK fish stocks
The government blamed Britain’s otter population for devastating fish numbers in the nation’s rivers.
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Warburtons adds to Tory war chest with £25k donation
Britain’s biggest bread brand, Warburtons, has bolstered David Cameron’s election campaign with a £25,000 donation.
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Morrisons kicks off summer price war with £32m of cuts
Morrisons has fired the opening shot of a summer supermarket price war by announcing cuts worth more than £30m.
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A Gold Blend romance for 21st century begins
The love affair that kept the nation on the edge of its sofa in the late 1980s is being rekindled for the 21st century.Nestlé's famous Nescafé Gold Blend TV campaign, which starred a pair of love-lorn neighbours in a will-they-won't-they...





