All articles by Alex Beckett – Page 9
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NewsDiageo on defensive over British malt used in Guinness
Diageo has sparked anger among Irish malt growers by importing grain used for Guinness from a British supplier.
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News
Federici and Gelato Party set to ‘hijack’ election meetings
Luxury ice-cream brand Antonio Federici is gearing up for warmer weather with new listings, NPD, a £2m media investment and a spoof election-themed marketing campaign.Since its launch a year ago, the Antonio Federici range has only been...
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Retail Prices: Mars breaks out of Easter mould with flurry of deals
Mars has leapt to fifth place as it pushes promos in support of recent NPD but Cadbury is maintaining high levels of activity too, says Alex Beckett
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NewsHow could Cadbury’s café chain avoid an early Bath?
Kraft has green-lit Cadbury’s plan to create a network of 60 branded cafés across Britain. Can Cadbury succeed in a fiercely competitive market, ask Alex Beckett and Carolyn Wilson
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NewsAB InBev unveils new Bud 66, the iPhone of lagers
Britain's hip, young iPhone generation is the lucrative target audience for AB InBev's latest lager launch Budweiser 66.
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News‘Ave it! Peter Kay back in new John Smith’s ads
Bolton funnyman Peter Kay is returning to TV screens next month in a new ad campaign for John Smith’s.
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A fresh look at frozen
Mark Escolme, managing director of Findus Group’s UK frozen businesses, tells Alex Beckett he relishes the challenge of making consumers fall in love with frozen
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Cadbury unveils new Chocolate Charmer ad
The gorilla, airport truck and wiggly eyebrows are history. Under new ownership, Cadbury is hoping to woo British punters with a more traditional advertising campaign featuring a chocolate charmer.The ad hit TV screens yesterday in a £4m...
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Red Bull tries to rev up sales by putting F1 on its multipacks
Red Bull is putting its foot on the gas in an attempt to inject some energy into sluggish sales growth with a limited-edition pack revamp featuring its sponsored Formula One title challenger Sebastian Vettel.The new-look multipacks,...
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UK Mountain Dew to target energy market
Mountain Dew, the £1bn US sports drink brand, is storming into the UK next month to "revolutionise the energy drink industry".The drink, called New Mountain Dew, will be launched by PepsiCo and its UK bottling partner Britvic in a bid to...
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Sunny Delight drops fruit content and rsp to stem sales decline
The fruit juice content of Sunny Delight is being cut from 70% to 15% just one year after the brand was given a healthy makeover.The new lower juice content is the same that Sunny Delight had prior to its ill-fated £4.5m overhaul last...
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Retail Prices: Forget the blip in produce, the trend is downhill
Falling prices for alcohol and health & beauty mean an overall basket 0.6% cheaper than last month, say Michael Barker and Alex Beckett
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Molson Coors wants UK women to drink beer like the Irish
Molson Coors has set the bar high in target for its initiative to get British women drinking more beer it wants them downing as much as Irish girls do.
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Ex-Kettle man Milner to expand Tyrrells abroad
The former boss of Kettle Chips Australia has been named as the new commercial director of Tyrrells.
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NewsQ&A with Unilever's Dave Lewis: "I don’t mind if some of the things I try don’t work"
Dave Lewis, Unilever UK chairman and guest editor of The Grocer, on how the fmcg giant has been transformed. Alex Beckett reports
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NewsCoca-Cola Enterprises weighs up meal deals
Following its partnership with Diageo last week, Coca-Cola Enterprises has turned its attention to food companies revealing new proposals to meet a target of £1.4bn incremental sales of soft drinks by 2015.
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Analysis & Features
Promo Dynamic: World Cup noise kicks off with Carlsberg’s entry
The launch of its World Cup campaign has pushed Carlsberg into the top 10, while Easter offers put Cadbury and Nestlé at the top, says Alex Beckett
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Energizer revamps packs to end battery confusion
Energizer is urging retailers to simplify the layout of the battery fixture and take inspiration from its revamped pack designs.Existing battery fixtures were generally a "confusing purchase area" for shoppers, said Energizer, and added...
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NewsCadbury commits to Frederick’s Dairies for another decade
Frederick's Dairies is celebrating a renewed contract to make Cadbury ice creams with a £9m investment and new licensing partnerships with Tangerine and Vimto.
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Funkin launches Los Angeles arm to stir up ‘slow’ US sales
Cocktail ingredient maker Funkin has launched a new sales arm in Los Angeles and is expanding the team at its London HQ.As the recession boosts demand for at-home cocktail making, Funkin has expanded into the US with a new sales and…