All Ambient articles – Page 25
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Analysis and Features
New York Bakery Co readies biggest-ever TV ad push
‘The Woman Who Runs New York’ will make its small screen debut on 18 September
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News
Marmite kicks off £3m ‘Gene Project’ campaign
A limited edition pack will direct consumers to the TasteFace facial recognition app
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Category Report
Mayo KO's ketchup! Sauces & condiments category report 2017
Tomato ketchup has lost its place as the country’s topselling sauce to mayo. What has driven this? How can it fight back?
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News
Tyrrells makes TV ad debut with ‘absurd’ £2.5m crisp push
The brand is attempting to address a dramatic value sales slump across its portfolio of premium bagged snacks
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News
Unilever snaps up fast-growing tea brand Pukka Herbs
The deal for an undisclosed sum ’came down to scale and sustainability’ said Pukka
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News
MSC defends standards after "duping" claim
A campaign group claims it has been allowing crews to catch tuna to both MSC-certified and non-certified standards
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News
New Galaxy TV ad replaces Audrey Hepburn in £3m push
Actor Jade Anouka appeard in the brand’s first new creative in four-and-a-half years
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News
Nairn’s free-from crackers buck the shrinkflation trend
The brand has increased its Gluten Free Wholegrain Crackers by 20% without upping the price.
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News
Candy Kittens rebuked by ASA over misleading halal claim
Complainants noted the sweets contained cochineal – forbidden by Islamic law
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News
Bisto targets midweek meals with premium Foil Bakes
The bake-in-bag NPD is available in three variants: Smoky BBQ, Peri Peri, and Roasted Garlic, Lemon & Herb
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News
Fairfields Farm adds microwaveable crisps range
Heat & Eat comes in triple-layered packaging that allows the contents to heat up while remaining crunchy
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News
Mars cuts raft of Uncle Ben's ambient meals
At least 13 ambient meal SKUs have been culled by the fmcg giant
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News
Halloween push for Treasury Wine Estates’ 19 Crimes
Promotional neck collars will roll out across all SKUs as 31 October approaches
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News
Moderation on trend as sales of low and no-alcohol beer soars
Value sales of low and non-alcoholic brews grew by 20.5% over the past 12 months
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News
Walkers to air first TV ad for Choose Me or Lose Me
Making its debut on 28 August, the Gary Lineker ad features a woman shopper unsure about which flavour to choose
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Category Report
Smashing! Hot desserts category report 2017
Pies, tarts & flans are up as retailers push traditional comfort food for pud in meal deals
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Analysis and Features
Revealed: How free-from sales surged by a whopping £230m
Brits have forked out an extra £230m on free-from food & drink in the past year. That’s a rise of more than 40%. Here we reveal the retailers and brands driving growth and how they’re doing it. Cut yourself a slice here!
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News
Swedish beer brand Pistonhead moves into non-alcoholic beer
Made with imported Centennial and Mosaic hops, 0.5% Flat Tire has “all the same flavour” as its alcoholic counterpart
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News
German confectioner Storck to launch Knoppers brand in UK
The snack will roll out on 1 September backed by a £4.5m investment
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News
Nestlé rolls out walnut-free Whip chocolate swirls
Launched this week, the new product is available now in two milk chocolate variants