All Ambient articles – Page 40
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NewsPoole’s Pies sold to Leeds bakery Country Style Foods
Poole’s Pies has been sold to Leeds-based bakery business Country Style Foods.
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NewsCan Cadbury Daim bar repeat Oreo CDM success?
Mondelez is hoping to repeat the success of its Cadbury Dairy Milk With Oreo bar with a Daim version…
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Category ReportFocus on Breakfast: Bed or breakfast?
Our kids skipped breakfast at home on 40 million occasions last year. So can the meal be revived as the most important of …
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NewsMarmite ad furore leads Unilever to donate £18,000 to RSPCA
Unilever has donated £18,000 to the RSPCA following the outcry over the company’s Marmite TV ad.
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NewsMarmite TV ad draws 250 complaints to ASA
Marmite’s latest TV ad has prompted 250 complaints to the Advertising Standards Authority in its first 24 hours on air.
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News
Marmite minders save 'neglected' jars in new £2m ad push
Marmite returns to TV for the first time in two years on Monday with an ad that spoofs animal rescue documentaries…
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NewsOso Natural Fuel muesli secures Waitrose deal
Bircher muesli brand Oso Natural Fuel has secured its first major supermarket listing…
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NewsCadbury promotion offers real gold bars
Cadbury’s is giving away eight 18-carat gold replica chocolate bars in its latest on-pack promotion…
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NewsFerrero launches blue and pink Kinder eggs
Kinder Surprise is to roll out pink eggs containing dolls and blue eggs containing toy cars…
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Category ReportCanned heat
Ambient food is enjoying a renaissance as the lengthy winter has coincided with a spate of smoking hot NPD. How long can it last?
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Category ReportCanned foods: NPD
Spicing up the canned fish aisle at Tesco is a Mackerel in Sweet Chilli Sauce…
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Category ReportBrands turn to plastic as they kick the can habit
Rigid plastic is the new metal in 2013. The past 12 months have seen significant NPD across a variety of packs and sizes…
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Category ReportCanned goods: Kantar Worldpanel
The canned goods market is seeing year-on-year growth of 4.5% compared with 4.2% growth last year.
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Category Report
Heinz races ahead with ad spend
Last winter Heinz forked out £4m overall (£2.5m on ad space) on a TV and radio push for soups…
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Category ReportFeatured space is a key area of investment
Use of featured space in the ambient category has increased by as much as 52% according to Heinz…
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Category ReportDawn of the ambient ready meal category
“It’s an opportunity for us to have a convenience section within grocery,” is how Tesco grocery buying manager Annie Moseley describes…
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NewsGluten-free brand Genius lands Asda listing
Gluten-free bread brand Genius has secured a listing with Asda – putting it in all the big four supermarkets for the first time.
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NewsPremier Foods rides power brands to 50% rise in half-year profits
Premier Foods, owner of Hovis, Bisto and Ambrosia, has raised its full-year expectations after reporting a 50% year-on-year hike in trading profit in the six months to 30 June.
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NewsFabulous Bakin' Boys flapjacks get even chunkier
The Fabulous Bakin’ Boys has relaunched its chunky flapjacks range in an ‘even chunkier’ format…
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NewsSour Patch Kids lose their heads for Halloween
Those of a gentle disposition look away now – carnage is coming to the confectionery aisle…