All Ambient articles – Page 73
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NewsKellogg’s targets an all-new All-Bran audience
Kellogg's is hoping to revitalise its 90-year-old All-Bran brand by targeting younger women rather than elderly people with digestive problems. Sales of All-Bran, the second-oldest Kellogg's brand after Corn Flakes, have...
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Analysis & FeaturesAcid Test: McVitie's Quirks Double Choc
Quirks has been designed to attract younger consumers to the biscuit aisle
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NewsMovie tie-up for Nation’s Noodle lines
Golden Wonder: The Nation's Noodle is the latest food and drink brand to sign up as an official sponsor of the film version of TV series The Inbetweeners. Limited-edition Nation's Noodle and Normous Noodle pots offering consumers the...
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NewsWeetabix focuses on slow energy release
Weetabix has unveiled a new pack design and £7m marketing push for the cereal in a bid to reposition it as a 'slow-release energy' food. TV ads that broke today (16 July) feature the strap 'Fuel for Big Days' and pitch the brand as the...
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NewsMars offers quirky new dog treats
Mars Petcare has unveiled a new dog treat brand offering quirky shapes and flavours. Available to retailers from this week, the five-strong Misfits line-up is designed to give dogs a range of tastes, texture and smells and includes…
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News
Diet crisps fly off shelves at Poundland
Poundland has shifted £1.5m worth of WeightWatchers-branded crisps in less than two months. The round-pound discounter relaunched an exclusive range of the brand earlier this year and ran a golden ticket promotion on multipacks of the...
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NewsPop Choc goes into impulse
Nestlé is expanding its Kit Kat Pop Choc brand which it launched in sharing bags in March into the impulse market. The company says retail sales of Pop Choc have hit £3m since launch, prompting the roll-out of the bitesized pieces of...
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ProfilesMy Alternative CV: Mark Garcia-Oliver MD of The Fresh Pasta Company
Mark Garcia-Oliver MD of The Fresh Pasta Company, on Saturday Night Fever, spiders and being Pastaman
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News
Admirable new Thorntons tactics
Sir, It was refreshing to read your recent Thorntons article ('Can Thorntons perk itself up with a shot of Caffé culture?, 2 July, p14). Jonathan Hart's strategy to move the business from an inflexible, out-of-date model to a flexible,...
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Analysis & FeaturesAcid Test: Guzzle Puzzle
Cadbury says the new format will extend the brand’s reach to young families and adults
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NewsWorld Flowers closure followed a £4.4m loss
Retailer price pressure, cold weather in Kenya and disruption caused by last year’s ash cloud culminated in World Flowers posting a £4.4m loss before it ceased trading on 2 May 2011, The Grocer can reveal. World Flowers was a major…
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NewsShift in focus for McCain toastie offer
McCain has revamped its frozen toasted sandwich offer to focus on health and taste rather than speed. The company has scrapped its Micro Toastie product, which was aimed primarily at a teenage market, and replaced it with the McCain...
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NewsSensations get new look - and flavours
Walkers is revamping its Sensations crisps and adding two new flavours in a bid to revive the brand. Value sales of Sensations have fallen 9.2% over the past year [Nielsen 52w/e 25 June 2011], and Walkers is hoping a refreshed pack design...
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NewsTesco’s latest venture delivers a taste of Italy
Tesco has ramped up its branded activity this week with the launch of a range of Italian products. The Parioli line-up, rolling out to stores now, includes pasta, cooking sauces, olive oil and tinned tomatoes, but industry insiders have…
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NewsHeinz purée range to stir cup soup market
Heinz is hoping to revolutionise the cup soup market with a range of soups made from a purée rather than a powder. Squeeze & Stir soups are packed in individual sachets (rsp: 59p) containing the concentrated purée, which is designed...
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NewsCadbury Cakes refreshed with new varieties and pack revamp
Premier Foods is revamping its Cadbury Cakes range with a packaging facelift and new variants. This month the company is rolling out Double Choc Mini Mini Rolls (rsp: £1.99) alongside a reformulated Cadbury Milk Chocolate cake bar...
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NewsEx Mars president to be the new MD of Birds Eye
A former Mars president will join Birds Eye UK & Ireland as managing director in September following the departure of Anne Murphy, The Grocer can exclusively reveal. Andy Weston-Webb, who has worked on brands such as Colgate, Mars,...
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News
All-day bara breakfast from Ginsters
Ginsters is extending its Cornish Bara range with an all-day breakfast version. The original three-strong line-up of baras was launched in March, when Ginsters described the product which is made with soft bread dough as "the love child...
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NewsMcNab on a mission to help forces with the Bravo2Burger
Bravo Two Zero author and former SAS man Andy McNab has unveiled the Bravo2Burger the first product in a new lads’ snack range. Developed by McNab and Red Lion Foods, the pack of two chilled burgers in buns (rsp: £2.99) will roll out to…
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NewsWaitrose unveils mini Heston pudding for Christmas
Waitrose is hoping to replicate the massive success of last year’s Christmas pudding by Heston Blumenthal by launching a miniature version for the 2011 festive period.