All Ambient articles – Page 80
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NewsCadbury goes viral for 2010 Creme Egg season
Cadbury has launched an extensive viral campaign to support this year’s Creme Egg season, which began this week.
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NewsColony Collapse Disorder and thrifty shoppers hit honey sales
Honey sales are down 5.4%, by volume after six consecutive years of growth [TNS 52w/e 4 October 2009]. Own-label honey led the decline, with sales down 7.4% in volume [IRI 52w/e 31 October 2009].
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Del Monte launches new ‘naked’ fruit snack brand
The iconic Man from Del Monte is making a racy comeback to promote a major new fruit brand.Naked Fruit represents Del Monte's first major foray into the fresh prepared fruit channel and is the first fresh, pre-prepared fruit range in the...
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NewsHeinz in frozen dessert sell-off
Heinz has sold its private label frozen desserts business to focus on growing its core branded ambient and frozen ranges.
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Fmcg giants linked with move for Enfamil maker
Danone, Nestlé and Heinz have been tipped as possible bidders for baby nutrition group Mead Johnson.
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BOGOF - is there a smarter way to connect with customers?
The competition between retailers and FMCGs has become increasingly fierce over the last 12 months. Only this week, Heinz announced a £5 million umbrella marketing campaign to regain market share, using the strapline ‘It has to be Heinz’, which takes strength from the emotional tie people feel towards the brand...
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NewsGreen Giant struggling to make impact in soup
Green Giant's foray into soup its first venture outside canned vegetables has failed to live up to expectations, generating less than half of the expected £4m first-year sales. The three-strong range of pouch soups, which hit shelves in...
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Cathedral City sets out to be Heinz Beanz of cheese
Dairy Crest has kicked off a multi-million pound bid to establish Cathedral City as the Heinz Baked Beanz of the dairy category with a £10m relaunch.Starting in November, the three-phase strategy will encompass a packaging and logo...
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Princes moves tuna into cartons to boost its snacking appeal
Princes is attempting to launch tuna into the snacking category with a new cubed range that will be sold in Tetra Pak cartons a first for the fish category. Tuna Bites, which debuts in November, comes in a Tetra Recart carton and three...
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Heinz’s new squeezy bottle turns out not so squeezy after all
Heinz has been forced into an embarrassing rethink after a wave of customer complaints over its much vaunted lightweight tomato ketchup bottle.The company launched the bottle in April, heralding it a major step forward in packaging...
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Ad of the Week: Heinz pours the evil on thick
For a few years, recently deceased Hollywood legend John Hughes perfectly captured what it was like to be a (white, rich, good-looking) teenager (from Chicago) in the 1980s.
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NewsAcid Test: Heinz Reduced Salt & Sugar Snap Pots
Baked beans, in plastic pots. That snap. And have reduced salt and sugar.
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NewsFuture of Heinz sandwich range hangs in balance
Production of the Heinz branded sandwich range was halted just six months after its October launch and the company is still “reviewing its options” about the range’s future following a breakdown with the manufacturer, thegrocer.co.uk can reveal.
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Amoy turns up strength of noodles
Heinz has added the first flavour-infused wet noodles to its Amoy Straight to Wok range in response to consumer demand for stronger-flavoured noodles. The Chilli and Garlic & Coriander noodles will roll out across the major retailers later...
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Heinz Snap Pots get a healthier version
Heinz has launched a healthy version of its Beanz Snack Pots range.
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New Heinz advert has nostalgic twist
Heinz is playing on shoppers' nostalgia in a £2m TV campaign that claims its tomato ketchup is 'irreplaceable'.