All Ambient articles – Page 87
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Beanz press ‘half-baked’
Sales of Heinz Beanz have been unaffected by the high profile launch of rival lines from Branston, according to Heinz.While Branston baked beans has a 9.4% share of the baked beans market [IRI January 31, 2006], Heinz insisted its...
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Let there be Extra Light
Heinz is putting its salad cream into a top-down format for the first time and is introducing an Extra Light variant ahead of the barbecue season. Extra Light salad cream swells the company’s range to three and contains 70% less fat than the...
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Heinz sells seafood business
Heinz has sold its European seafood business to Lehman Brothers Merchant Banking for E425m.Heinz said that the deal, which is subject to approval from the European competition authorities, would be completed by the end of next...
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Two more join the GDA ranks
Another major supplier has jumped on board the GDA label bandwagon, while Heinz has also signalled it has no intention of adopting the controversial multiple traffic-light system that the FSA is believed to favour.Campbell Grocery Products is...
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Thumbs up for Plum Baby
A premium organic baby food that uses ‘superfood’ ingredients is taking on established brands, such as Heinz and Hipp.Plum Baby is being launched by mother-of-three and former cookery school teacher Susie Willis, who spotted a gap in...
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Branston puts more on table
Premier Foods is further encroaching on Heinz’s territory with a move into another of its core categories – thick sauces.The company is launching Branston-branded tomato ketchup and brown sauce to compete with the market leading brands: Heinz...
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Heinz’s Barden to head Northern’s chilled arm
Former Heinz UK & Ireland MD Stefan Barden has been appointed director of Northern Foods’ chilled division.Barden, who took up his role on Monday (January 30), became MD of Heinz in September 2003. Last year he moved on to a new assignment...
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Heinz receives offer for seafood business
Heinz has received an offer and is in advanced negotiations with Lehman Brothers Merchant Banking for the sale of its European seafood business.The sale, which would be subject to approval from European authorities, would include brands such...
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HP buyout in doubt
Heinz’s bid to buy rival HP Foods is in danger of falling at the first hurdle, a leading competition lawyer handling a similar deal has warned.
The Office of Fair Trading referred Heinz’s proposed takeover to the Competition Commission last… -
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Heinz boosts business prospects with Boers
Heinz has made a number of changes to its management.Jan Boers is moving up to the new role of director for business growth and development.Steve Turner, most recently integration director for Heinz’s acquisition of HP, replaces Boers as...
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Branston turns up heat in beans war
The baked beans war between Heinz and new contender Branston looks set to hot up even further with the launch of a £7m TV campaign aimed at switching consumers to Branston Baked Beans.As part of an aggressive marketing drive for the brand,...
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Deal may create new giant
A major deal combining the frozen food operations of Heinz and Unilever could be sown up in the next few months, a key industry source has claimed.The first round of bidding for Heinz’s up-for-sale frozen business is coming to a head while...
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Heinz gets Power in to soup up performance
Heinz UK & Ireland has appointed Gary Power as commercial director for soups.Prior to his promotion, Power was director of marketing for ketchup and condiments at Heinz Canada for three years. Heinz said that during his time in the...
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Heinz soups up indulgence factor for fat fighters
Heinz is ensuring dieters don’t miss out on indulgent soups with the launch of a low-calorie premium product in pouches.The WeightWatchers from Heinz range comes in four flavours similar to those found in the fresh aisles – tomato & basil,...
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Heinz gets back in the beans ad fray
Heinz has been forced into a dramatic u-turn over the advertising of its Baked Beanz brand following the entry into the market last month of Branston Beans.The company has lifted the freeze on above-the-line activity it made this summer to...
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Beans war breaks out
A price war between Heinz and Branston baked beans has erupted, just a week after Premier Foods took on the market leader with a Branston-branded version.As revealed by The Grocer last week, Premier is hoping to shake up the £222m baked beans...
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Ad spend to grow fresh trend
Del Monte is growing its advertising spend to more than £10m next year in a bid to dominate the consumer trend towards conveniently packaged and prepared fresh produce.The biggest challenge for the company is to put the brand in the chiller...
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Is Heinz in a pickle?
It’s Branston vs Heinz in the battle of the beans, says Claire HuThe slogan ‘Beanz Meanz Heinz’ could soon change in consumers’ minds to ‘Beanz Might Also Mean Branston’. In one of the biggest food brand clashes of recent years,...
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But it’s a yes from Delmonte as Edwards juices it up
Del Monte has announced it has appointed former Heinz general manager Leigh Edwards as commercial director of its juice and fruit company. Prior to joining Del Monte, Edwards held the position of customer development director at Wrigley, and...
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Hit or Miss?
>>How is one of this year’s launches faring?Product:branston relishCompany:premier foodsLaunch date:March 2005To complement its popular pickle range, Branston this year made its first foray into the...