All Ambient articles – Page 93
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TV ad debut for Heinz Soup Cups
Heinz Soup Cups will make their small screen advertising debut in a six-week campaign starting on Monday (October 13).Two executions account for part of the new brand’s £5.5m support budget and will feature the strapline ‘Real soups on the...
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Princes buys Crest juice
Dairy Crest has sold its own label chilled juice business in Kidlington to Princes as part of its strategy to focus on added value and branded operations.The £11m deal follows the closure of its butter and powder ingredients business in...
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Dairy Crest sells juice plant
Dairy Crest has sold its chilled drinks business to Princes for £11m to focus on developing its spreads and flavoured milk.Dairy Crest said the sale of own label juice operations at Kidlington, Oxfordshire, would incur a one-off charge of...
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Youthful Virgin turns sour
Princes Soft Drinks is broadening its repertoire with a new Sours range of thirst quenchers under the Virgin banner.The company, which makes the Virgin range of drinks under licence, will roll out the new Sours range in three flavours next...
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Heinz raises aspirations
Heinz is giving consumers the chance to win a new home in a £3.5m promotion running across its core canned range.Four new houses are up for grabs in the offer, which kicks off next month and runs until April 2004. Support will come in the...
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Proof of subsidy, as if it were needed
from J Spencer, Spencer of Wells, SomersetSIR; I read with interest your article about the increase in the price of Heinz baked beans, in which Sainsbury, Tesco and Waitrose had all raised their prices from 34p to 38p while Morrisons...
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Cirio business as usual in UK
Cirio Del Monte has reassured UK customers its European business will not be affected after Cirio’s Italian business filed for bankruptcy.A spokesman said the Northern Europe and International business units have their own direct lines of...
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Huse to step into sales director shoes at Heinz
Sean McAllister Heinz has appointed David Huse as area sales director for the UK and Ireland following the retirement of Mike Dries. Dries had worked at Heinz for over 37 years and was well recognised in the grocery industry. He started his...
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Huse to step into sales director shoes at Heinz
Sean McAllister Heinz has appointed David Huse as area sales director for the UK and Ireland following the retirement of Mike Dries. Dries had worked at Heinz for over 37 years and was well recognised in the grocery industry. He started his...
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Year-round continuity
A leading potato packer has managed to ensure year-round UK supply for main crop potatoes. Tesco supplier Branston potatoes has already begun lifting Marfona three weeks earlier than usual thanks to improved techniques. Field director David Nelson...
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Jenks brokers in MBO
Jenks Sales Brokers has been acquired from McCormick UK in a multi-million pound management buy-out by MD Mike Timms and commercial director Ross Beattie. The sales and marketing company, which handles key brands including Del Monte, Benecol,...
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Princes corned beef gets ringpulls
Princes Foods is claiming a first in the corned beef arena by launching easy open cans.
The company said a new ringpull format had been developed in response to DTI findings that traditional key openings were a frequent source of injury in the… -
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Sharper NPD at Heinz
Heinz has redefined its new product development process as it seeks to re-energise its European business and drive category growth. Heinz Europe president and CEO Joe Jimenez said the company wanted to increase its success in NPD. "The...
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Upside of going upside down
Siân Harrington Heinz is to put £4m behind the launch of a Top Down Tomato Ketchup, designed to tap into the three-quarters of consumers who store ketchup upside down. The newcomer, which will have full distribution by next month, contains a...
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Upside of going upside down
Heinz is to put £4m behind the launch of a Top Down Tomato Ketchup, designed to tap into the three-quarters of consumers who store ketchup upside down.The newcomer, which will have full distribution by next month, contains a mechanism which...
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Princes adds tuna value
Princes Foods has joined forces with the Slimming World brand to launch its first range of added value tuna products. Six products make up the initial offering with typical recipes including tuna with a lime and black pepper dressing and tuna in...
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A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
ice cream war n Competition in ice cream looks likely to get heated as Del Monte makes its debut in the the market, and Masterfoods and Nestlé have new products. n The news follows Wall's pledge to back its range with £20.5m. n...
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Complan's morning oats
Nutritional drink brand Complan is getting its healthiest round of support for 20 years with a £1m push. The brand, now controlled under a joint venture between Heinz and Saatchinvest, will benefit from national radio sponsorship, a new website,...
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Heinz gets 5-a-day way
Heinz has won a landmark ruling in its battle to position some canned goods as contributing towards the recommended five daily portions of fruit or vegetables. Ad watchdogs this week threw out complaints by campaigners at the Food Commission...