All articles by Amy North – Page 10
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Analysis and Features
Fish brands say ‘let’s do lunch’ with adventurous new lines
Lunchtime offers a host of opportunities for canned brands, which are targeting office workers with innovative launches
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Category Report
Toys Category Report 2016
Superheroes in aisles have worked wonders for grocers, driving toy sales up 6.7%. But how much are parents prepared to pay?
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Analysis and Features
10 Things You Need To Know About... Frozen Food
In the latest instalment of The Grocer’s series of digital features, we delve into the freezers to find out the cold hard truth about the frozen market. We’ve quizzed retailers, brands and consumers about the current state of the sector. So, who’s been frozen out?
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Analysis and Features
Revealed: Consumer views on frozen worsens
Nearly 40% of consumers believe frozen food isn’t as good as fresh food, despite industry campaigns to change this
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Analysis and Features
Buyer Q&A: space is one of frozen's 'biggest challenges'
We quiz buyers from Spar and The Co-op on frozen trends, top launches and what to watch out for in 2016
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Analysis and Features
Creative challenge: Can frozen tap into breakfast?
We’ve tasked creative agency Elephants Can’t Jump with reinvigorating the frozen category. So, can it tap the breakfast market?
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Analysis and Features
Top 10 global innovations: Fake shark fin to sea cucumber
We’ve scoured the globe, with the help of Mintel, to find the best frozen innovations from the past year including Beastly Sliders and Cake Pops
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Analysis and Features
Horsegate closed: Frozen ready meals enjoy £18m surge
Frozen ready meals defy deflation with strong value growth, proving the category has finally laid the ghost of Horsegate to rest
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Analysis and Features
Ooh la la! Posh produce drives gains in the freezer
Brits are splashing the cash in the freezer aisles as brands roll out added-value NPD. Here’s how they did it
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Analysis and Features
Frozen brands take family focus in TV ad campaigns
Birds Eye puts family occasions at the heart of TV ads in 2015 as it cuts spend by nearly a third
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Analysis and Features
Birds Eye reinvents the frozen aisles
With a third of consumers believing frozen food aisles are unappealing, Birds Eye has set out to revamp the in-store experience
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Analysis and Features
Revealed: Brits eat 220 million fewer frozen meals
Brits ate frozen food on 220.8 million occasions over the past year with significant declines seen in meat and fish
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Category Report
Ready meals category report 2016
Three years after ready meals were hit by one of the biggest food scandals ever, sales are flying
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Category Report
Cooking sauces category report 2016
Value is evaporating from the cooking sauces market as shoppers go for cheaper alternatives
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Analysis and Features
Revealed: most Brits ignorant about crisps portion size
One in three eat sharing bags solo in one go at least once a fortnight, reveals our poll…
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Analysis and Features
Buyer Q&A: 'single packs' will need support in 2016
We quiz Budgens’ Peter Bridge on snacking trends, top launches and what to watch out for in 2016
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Analysis and Features
Pigs can fly (off the shelves) as meat snacks boom
Pork scratchings sales leap 13.2% as protein trend drives meat snacks growth
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Analysis and Features
On a roll! Sharing NPD scores for biggest snacks brands
Big brands win as innovative NPD in the sharing segment provides much-needed growth in a flat market
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Analysis and Features
Price crunch: money off deals on sharing bags rise 25%
Premium sharing bags feel the crunch as total price reductions account for nearly half of all promotions
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Analysis and Features
Bagged snacks brands fork out 50% more on ads
Walkers is the biggest spender in snacks as Lineker returns to front Bring it Back campaign