10 Things You Need To Know About... Bread & Baked Goods

Revealed: Less than half of Brits now eat bread daily

Exclusive research reveals that bread consumption has sunk to new a new low. So who’s dodging bread the most?

Sweet breads: top global NPD from choc bagels to ‘muffish’

Sweet treats top our list of global innovations, from cinnamon & popcorn flavoured bread to Nutella wafers

Creative challenge: use your loaf to reignite the bread aisles

We’ve asked retail design agency Sherlock to reinvent the bread & baked goods aisles, to reignite consumers’ love of a freshly baked loaf. Here’s what they came up with…

Own label bread gains £40m as brands continue to crumble

As the price war takes its toll on bread sales, own label is storming ahead with volume sales up an impressive 5.3%

Revealed: 40% of Brits ditch bread in their sarnies

Brits are replacing the bread in their sarnies for wraps, sandwich thins and pitta bread. So, what is the most popular sandwich alternative?

Making a killing: what can we learn from Dave’s Killer Bread

Dave’s Killer Bread is causing a stir in the US market. So what can the UK learn from this unashamedly different brand?

Welsh are biggest bread fans with 60% tucking in daily

The Welsh are the biggest carb lovers in Britain with over half of them admitting to munching on bread every day

Bread muscles in on health trend

Bread brands set out to convince consumers bread can be good for them with a sprinkling of seeds and added sunshine

Carb dodgers: English most likely to swap bread for lettuce

Brits are turning to low-carb options as 17% of the English who swapped the bread in their sarnies chose low-carb options as a replacement

Be free from gluten: our pick of the top gluten-free launches

Baked goods shelves are becoming more diverse as gluten free’s major players expand their offering. Here’s our pick of some of the top launches from the past year…