10 things you need to know about... Cakes & Biscuits

Revealed: One third of Brits scoff four biccies at a time

An exclusive poll for The Grocer reveals that few Brits can stop at just one biscuit, with nearly 20% confessing to scoffing a whole packet from time to time

Meet the buyers: ‘Biscuits face further consolidation’

We grill buyers from Budgens and Spar on how health, NPD and snacking are affecting cakes & biscuits

Play with your food, says Scrabble crackers brand

We’ve scoured the globe, with the help of MIntel, to find the most innovative launches in cakes & biscuits from sprouted cookies to floral cakes

Sweeet! McVitie’s tops our list of cake & biscuits advertisers

Cakes & biscuits’ biggest advertisers have baked up 17.4% growth in ad spend, as McVitie’s splashes out £5.2m on ones filled with cute critters

What a cracker! Our top 10 Christmas cakes & biscuits

We’ve unwrapped the best cakes & biscuits on offer this Christmas, from a Penguin Party Cake to a musical gingerbread tin

Savoury biscuits are on a roll with sales up 6.9%

Sweet biscuits’ sales are in decline but their savoury counterparts are flying high as they steal share from crisps

M&S cake sales slip as the discounters steal a larger slice

M&S may be the king of cakes but sales have slipped as the discounters encroach on its territory

Piece of cake! Malt loaf and whole cakes push £30m growth

Cake is in rude health, with small and whole cakes driving 2.4% growth over the past year

Licensing: a Force to be reckoned with

From Darth Vader to Elsa, Minions and Shopkins - licensing is big business in cakes & biscuits

On-the-go is a ‘major driver’ for growth in cakes & biscuits

On-the-go means big business for brands, with Premier Foods splashing out £20m to utilise the trend