By Rob Brown2015-02-27T09:18:00
Frozen food is inferior to fresh, claim one in three Brits, and our squad of undercover shoppers says the frozen fixture is unclear and unhealthy. Meanwhile, freezer space in store is being squeezed. We’ve teamed up with retailers, brands and creative experts to find out how retailers can get shoppers skipping down the frozen aisle. Here’s how…
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