10 things you need to know about... soft drinks

No comments

Revealed: What consumers really think about soft drinks

A poll for The Grocer has revealed strong support for a fizzy drinks tax and tougher regulation on energy drinks. But is sugar really seen as the demon the tabloids would have us believe?

Spot the difference: soft drinks boundaries are blurring

With sales of bottled water booming and the backlash against sugar continuing, brands are mixing their products with water and sweeteners in a bid to appeal to the health conscious…

Health matters: low sugar drinks make a splash

Despite the battering soft drinks get in the press, the industry is cutting sugar. But how are no and low sugar variants doing?

Buyer Q&A: Retailers must play an ‘active role’ in cutting sugar

We quiz buyers from Asda, Budgens and The Co-op on their favourite launches, pet hates and how the war on sugar is shaping the category…

Life flies high with 9% share of Coke’s ad spend

Which brands are splashing the cash on ads in soft drinks? And to what effect? We’ve teamed up with advertising analysts at Ebiquity to find out…

Monster is the most ‘socially active’ soft drinks brand

Are BMX, big waves and boobs the only way to make a splash on Facebook? And why are so many of the big brands not on the social media site?

Posh squash brands defy the cooling cordials market

Squashes and cordials with ’moderate’ natural sugar content have hit the sweet spot as pocket squash sales rocket…

Money can grow on trees (or inside them at least)

Water drawn from trees is tipped as one of the hottest new trends on soft drinks. We sent deputy category reports editor Amy North to the frozen birch forests of Latvia to find out more…

Top 10 global launches: pink Pepsi to artichoke water

With the help of Mintel, we’ve scoured the shelves of the world’s supermarkets to find the most innovative and unusual soft drink launches. Here’s what we found…