Revealed: Half of Brits skip breakfast… but the fry up is flying!

An exclusive consumer poll for The Grocer reveals that 45% of Brits miss the most important meal of the day at least once a week. Plus: what Brits think of kids cereals, breakfast biscuits and more…

Cereal killer? Sugar is ‘massively affecting’ cereal sales, say buyers

Meet the buyers: we quiz prominent supermarket buyers on what’s effecting British attitudes to breakfast, from the sugar debate through to convenience and innovation…

Ooh la la! Sexy French granola and eggy gruel top global NPD list

With the help of Mintel, we’ve been scouring the shelves of the world’s supermarkets to find the hottest breakfast innovations. So what’s made the list?

Breakfasts featuring cereal inch up despite fall in value sales

They’re getting battered by the sugar police and promoted hard in the supermarkets, but the number of breakfasts featuring cereal has actually risen. What’s going on?

Fruit, nuts and seeds are benefitting from the DIY brekkie boom

Brits are building their own breakfasts in a bid to get healthier, according to our own research. So what’s at the top of the shopping list for the DIY breakfasters?

Breakfast of champions? On-the-go occasions surge 13%

The hectic pace of life is pushing more and more Brits to grab a bite to eat on the hoof in the morning. So which products are tapping this trend?

Can breakfast drinks really hit £100m in the next five years?

There’s no denying that breakfast drinks have made a splash in the UK, but sales are still relatively small. So how much potential does this burgeoning brekkie market have?

Breakfast biscuits are crumbling… but Belvita’s up £9m

Sales of breakfast biscuits have taken a turn for the worse in the past year. But market leader Belvita has defied the downturn. How has it done it?

Eggs, bacon and bangers boom as protein craze gathers pace

Protein is fast becoming the new fibre for health nuts, with a growing number seeking a high protein start to the day. Research for The Grocer reveals how this is affecting the traditional fry up…

Cock-a-doodle-do! Kellogg’s range triples ad space spend

Spend on traditional ad space by breakfast’s biggest brands has fallen over the past year, according to Ebiquity. Not for Kellogg’s. Why? And to what effect?

10 Things You Need To Know About… Breakfast