Archive of all analysis and features articles – Page 277
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Analysis and Features
Guinness - Made of More
When it comes to advertising, Guinness has faltered somewhat in recent years…
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Analysis and Features
A Royal Warrant by George at Asda!
Asda wasted little time (and no money) switching its black George logo to the colour blue…
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Analysis and Features
Campaign of the Year: Bring Back a Brand
Unilever succumbed to consumer pressure and brought 1980s ice cream favourite Funny Feet back to the freezer aisle…
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Analysis and Features
The other swindle of the year: manuka honey
With manuka honey prices hitting record highs (as much as £45 per jar), we reported a clampdown on discerning thieves…
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Analysis and Features
TV Personality of the Year: Malcolm Walker
He started the year with a round of disastrous Horsegate-related appearances including a cataclysmic appearance on Panoram…
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Analysis and Features
U-turn of the year: plain packs
The PM is a fan of plain packs so it was a surprise when in June the government said it was putting plans on hold…
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Analysis and Features
Tweet of the year: 'Sue Me!'
Malcolm Walker joined Twitter to see what people were saying about his TV show, but plenty were curious to see what he might say to Bill Grimsey…
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Analysis and Features
Worst TV of the year: Tudor Monastery Farm
This was the most stupefying TV show of all time. It lasted for six hour-long episodes…
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Analysis and Features
Brand Licensing Deal of the Year: Kit Kat
Versions of Google’s Android OS have been named after sweet products since 1.5 Cupcake in 2009…
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Analysis and Features
Survivor of the Year: Simon Litherland
Despite constant rumours, under-pressure supermarket CEOs Dalton Philips, Philip Clarke and Marc Bolland all survived…
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Analysis and Features
Chinese drought may keep dairy prices high
Until a few weeks ago, the received wisdom was that dairy commodity prices would fall in 2014…
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Analysis and Features
Top Products Survey 2013: Executive Summary report
It’s been a year of polarised priorities, as shoppers seek out both value for money and a little comfort. So who has benef…
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Analysis and Features
Biggest value winners in 2013
As part of The Grocer’s Top Products Survey 2013, we round up the biggest brand winners in 2013…
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Analysis and Features
Biggest value losers in 2013
The Grocer’s Top Products Survey continues with a look at the biggest brand fallers of the year…
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Analysis and Features
Squeezing the pips: how to get the most out of your ad budget
Ten per cent of British ad spend comes from food retailers and suppliers, yet the effectiveness of such ads is falling…
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Analysis and Features
Indulgence dominates promotional space in run-up to Christmas
With Christmas just days away, the gondola ends of the nation’s supermarkets are more than ever focused on indulgence…
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Analysis and Features
Sports nutrition performance slows as VAT is slapped on
For a category hit by VAT last October, sales of sports nutrition products look surprisingly healthy at first glance…
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Analysis and Features
Tobacco: Tailormades lose share to rolling tobacco
In the world of non-electric cigarettes, hand rolling tobacco (HRT) has once again been the success story of the year….
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Analysis and Features
Table sauces: Value is the new sauce of inspiration
It’s hard to maintain growth in a high-penetration category like table sauces and condiments, but both top brands have man…
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Analysis and Features
Petfood sales increase sets tails wagging
The dogs had their dinner and the cats got their cream – as sales in the category returned to value and volume growth…