Archive of all analysis and features articles – Page 57
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Analysis and Features
Weetabix + Beanz: how the explosive social media campaign unfolded
How did Weetabix set about breaking the internet? Was it planned – or just a stroke of social media magic?
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Analysis and Features
The tech that can keep Brexit Britain connected
As red tape and delays threaten the efficiency of cross-border trade, how is technology keeping Britain moving?
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Analysis and Features
Five western food brands selling products via livestream
Selling food and drink via livestreams is big business in China, with brands shifting thousands of products in a matter of seconds, and making a lot of money doing it
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Analysis and Features
Livestreaming: will UK fmcg get in on the Asian foodie shopping craze?
Selling products via livestreams has taken off in China, with major influencers acting as presenters. Could this shopping craze take hold closer to home?
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Analysis and Features
What Virgin Wines £100m public listing tells us
Private interest in Virgin Wines was thought to be strong, but the group is going public instead
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Analysis and Features
What does ‘better’ meat and dairy production and consumption look like?
A new report claims to show how retailers can make meat ‘better’
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Analysis and Features
Ten vegan chocolate eggs launching for Easter 2021
As Easter approaches, we take a look at the new dairy-free eggs on offer
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Analysis and Features
The best Chinese supermarkets across the UK
Gong hei fat choy! In celebration of the Lunar New Year, here’s our pick of the biggest and best Chinese supermarkets from across the UK
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Analysis and Features
How can the UK be more self-sufficient in food?
As Brexit and climate change threatens UK food imports, self-sufficiency is down. Could new attitudes and tech change food policy?
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Analysis and Features
What’s the outlook for key food commodities in 2021?
With Brexit disruption and the pandemic contributing to a volatile market, what’s the outlook for key food commodities this year?
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Analysis and Features
Will Covid recovery mark an overhaul of our food production?
Two landmark reports say time is running out for change – but 2021 could be a turning point
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Analysis and Features
Marketing: How fmcg brands are taking gaming to another level
The increasingly sophisticated world of online gaming and its ever-growing popularity is giving fmcg brands new advertising opportunities. So how are they getting gamers on board?
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Analysis and Features
Cornershop: inside a store designed for the post-Covid world
Capgemini, SharpEnd and The Drum have teamed up to open ‘Cornershop’, a real store that tests out a digital retail future – with contactless coffee and tailored dietary recommendations
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Analysis and Features
Five healthier products launching for Pancake Day 2021
These new launches include vegan, sustainably-sourced and protein-packed options for a more virtuous Shrove Tuesday
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Analysis and Features
The eight golden rules of TikTok according to Little Moons
Little Moons marketing director Ross Farquhar shares what he thinks other brands should know before taking on TikTok
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Analysis and Features
How Spar wholesaler Appleby Westward reacted to a Covid-19 outbreak
According to the wholesaler’s policy, its first course of action was to close the stores for a deep clean
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Analysis and Features
How vertical farming is taking off
In the first in a two-part series on the future of farming we look at the upward trajectory of vertical farming
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Analysis and Features
Salary survey: how Covid is shaping salaries in sales, marketing and NPD
Salaries in sales, marketing and NPD have remained stagnant while teams work longer hours
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Analysis and Features
What will Getir’s 10-minute delivery mean for UK grocery market?
Getir, already successful in Turkey, is taking on the likes of Deliveroo – as well as supermarkets and c-stores – with its super-fast fulfilment
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Analysis and Features
Will Valeo Foods have any biters at £1.5bn?
Reports indicate a £1.5bn price tag on Valeo Foods – but is the timing right for a sale?