Sales: £211.2m (+1.7%)
Innocent is starting to make Tropicana (21) look out of touch with its steady stream of innovative, on-trend NPD. Coconut Water has racked up £11.2m since last April, contributing the most to the brand’s overall £3.5m growth.
Juices and smoothies continue to decline, due to the sugar backlash and deals on own label, but its functional Super Smoothies and water/juice mix Bubbles are up. July saw the launch of Light & Juicy, a reduced-sugar range made with coconut water.
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