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Cadbury Chocolate Mousse & Almond Cake

Who: Almondy

What: Cadbury Chocolate Mousse & Almond Cake

Where: Chilled desserts

When: Launched March 2014

How much: £2/380g

Why: Swedish supplier Almondy recently extended its licensed range - which already included products featuring Toblerone and Daim - with fellow Mondelez brands Cadbury and Philadelphia. Almondy will be hoping to tap the excellent performance of the Cadbury Dairy Milk brand over the past few years, and has also revamped its packaging to flag up the gluten-free credentials of its products.

Consumer verdict: Almondy’s cake scored outstandingly, even before respondents tried it, with almost three quarters of testers saying they would buy it pre-trial. This figure remained the same after testing, and comments included praise for the cake’s ‘luxurious’ rich and creamy taste. The overall score of 46 out of 50 was seven points above the average score for this type of product. Praise was not unanimous, however, and some testers felt the product and its packaging were mis-matched, while others commented that the base of the cake was too hard.

Pre-trial purchase: 71%

Post-trial purchase: 71%

Better than what’s out there: 64%

New and different: 91%

Overall score: 46/50

 

What is Fast Foodfax?
 It is a subscriber service that has been running for more than 30 years, offering consumer assessments of new products and allowing comparisons with more than 17,000 products from our database. It is objective, impartial and totally independent, and each product is assessed using original consumer feedback from respondents across the UK. See here for further information.

Fast Foodfax is prepared by Cambridge Market Research , which works closely with The Grocer magazine on a variety of projects including the consumer judging element of the The Grocer’s Own-label Food & Drink Awards and New Product Awards.
Tel. 01223 492 050 Email: Info@CambridgeMR.com

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