Rsp: £12.99
Competition: Baileys, Dooley’s
The sell: The liqueur’s “quality and association of the luxury Thorntons name” would make it a perfect fit for today’s discerning consumer
The consumer
Competing with the likes of Baileys and Dooley's, this sickly-sweet liqueur unfortunately doesn't make much of a mark. It is strongly alcoholic on the palate, with the cream lingering unpleasantly and tasting not unlike UHT milk. Ultimately, this will probably appeal to those with a sweet tooth who aren't interested in more nuanced alcoholic drinks. In short, it'd be perfect for grandma. Two stars (out of five)
William Moss, photographer, Walthamstow
As a chocolate fan I really liked the concept of this product. The packaging is smart and oozes luxury and opulence, but for me the super-sweet aftertaste slightly missed the mark. Chocoholics will probably try it and it will make a nice gift purchase, but I'm not sure that, at £12.99, it offers great value for money versus the competition. Three stars
Amy Bird, assistant trading manager, Spar UK
I wanted to like this, I really did. And, to be fair, it was not bad. The chocolate flavour was nice and smooth, if a tad on the sweet side but the taste of alcohol was too strong for this kind of drink. The Thorntons branding will draw consumers in the first instance but repeat purchase may not be so strong. In my opinion, it fails to compete with Baileys but so has every other variant that has tried to take on the Diageo brand in the past. In a nutshell, not bad, but not going to set the liqueur aisle alight either. Three stars
Lisa Riley, senior products reporter
1 Readers' comment