Who: Tesco
What: Tesco Finest Ultimate Beef Burger Kit with Pulled Pork
Where: Chilled meals
When: Launched April 2015
How much: £5/605g
Why: Part of Tesco’s premium Finest range and directly tapping the pulled meat boom, this kit comprises two British beefsteak burgers, slow-cooked pork shoulder marinated in herb and spices, two brioche rolls, apple & bourbon sauce, and two slices of Cheddar cheese with chillies.
Consumer verdict: Considered a novel option - with 83% of testers rating it ‘new and different’ - this kit generated much pre-trial interest, though the premium price inhibited greater engagement. The burgers were well received and achieved above-average ratings across many measures. Some testers described the burgers as “appealing and flavoursome” though a few regarded them “chewy and greasy”. Overall, it scored above the category average, but below-average scores for health and value for money were reflected in a quarter of testers stating it was not for them. Health issues also affected frequency of purchase, limiting it to ‘weekend treat’ status.
Pre-trial purchase: 34%
Post-trial purchase: 41%
Better than what’s out there: 40%
New and different: 83%
Overall score: 35/50
What is Fast Foodfax?
It is a subscriber service that has been running for more than 30 years, offering consumer assessments of new products and allowing comparisons with more than 17,000 products from our database. It is objective, impartial and totally independent, and each product is assessed using original consumer feedback from respondents across the UK. See here for further information. Fast Foodfax is prepared by Cambridge Market Research, which works closely with The Grocer magazine on a variety of projects including the consumer judging element of the The Grocer’s Own-label Food & Drink Awards and New Product Awards.
Tel. 01223 492 050 Email: Info@CambridgeMR.com
Downloads
150519 Acid Test
PDF, Size 0.23 mb
No comments yet