Lidl Deluxe Mussel & Smoked Salmon Chowder
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It was as much the packaging as the £1.99 price tag that attracted consumers to this chilled chowder. Nor did the unusual recipe and potentially polarising mussels deter them: 80% saw the soup as “new and different”, and 62% said they would probably or definitely buy it.
Silver winner:
Asda Chosen by You Thai Carrot Soup
Tesco Finest triumphs at Own Label Food & Drink Awards
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Currently readingAmbient & Chilled Soup: Lidl Deluxe Mussel & Smoked Salmon Chowder
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