Toilet tissue
This year, Andrex cleverly identified an element of the bum-wiping experience that hadn’t yet been exploited by Adland. It diagnosed the condition of ‘Rollaphobia’ - an inability to replenish the loo roll holder - to the delight of people who care about this sort of thing (ahem), and presumably the confusion of those who don’t (a curse upon you all). Unfortunately, it didn’t stop sales going down the pan.
See the full list of The Grocer’s Top Campaigns of 2013.
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