Methodology

The data in Britain’s 100 Biggest Grocery Brands is for the period 52 w/e 29 December 2012. Data in Britain’s 100 Biggest Grocery Brands is taken from Nielsen’s Scantrack service. Scantrack monitors weekly sales from a nationwide network of EPoS checkout scanners covering the grocery and convenience markets. Nielsen’s retail measurement service provides comprehensive information on actual purchases, market shares, distribution, pricing and promotional activities and is the fastest and most accurate measure of consumer sales. Nielsen’s services are always dynamic and are constantly being improved to reflect the grocery marketplace. Nielsen Total Coverage now includes EPoS data from Wilkinson, Superdrug and Boots, and excludes any estimation for Aldi and Lidl.

Nielsen provides clients with consultation on product innovation, retail and shopper strategies, market structure and segmentation, brand and portfolio management, marketing performance, pricing and promotional strategies, advertising effectiveness and social media intelligence, based upon expertise and data assets. Nielsen’s retail measurement services provide the fmcg industry with expert information and analysis of consumers, categories and the retail marketplace.

For the purpose of this report, a brand is defined as all products within a given category that are sold and marketed under a brand name. No cross-category aggregations are made. The report includes grocery and household categories and does not include tobacco, alcohol, personal care or OTC.

Advertising spend figures relate to 52 w/e 31 December 2012. Data based on all Nielsen activity recorded for the brand during the period. All media: TV, radio, outdoor, cinema, press, online display, direct mail, door drops.

Notes

Warburtons: includes morning goods.
Walkers: includes Deep Ridged, Baked Stars, Sensations, Lights, Baked, Crinkles, Max, Extra Crunchy and Walkers Crisps bags.
Cadbury Dairy Milk: includes all Dairy Milk variants.
Hovis: includes morning goods.
Kingsmill: includes morning goods.
Nescafé: includes instant, ground and on-demand.
Lucozade: includes all still and sparkling variants.
Andrex: includes Moist tissue wipes.
Robinsons: includes sub-brands such as Fruit Shoot.
Heinz Beanz: excludes WeightWatchers.
Red Bull: includes Red Bull Cola.
Heinz Soup: excludes WeightWatchers.
Flora: does not include drinking yoghurts.
Young’s frozen fish: includes all branded Young’s frozen fish.
Innocent: excludes This Water.
Wrigley’s Extra: includes gum, mint and strips.
Weetabix: includes standard, Minis, organic, Bitesize excludes Oatibix, Weetaflakes or Oatibix Flakes.
Petits Filous: includes yoghurts, fromage frais and yoghurt drinks.
Mars: includes Planets and Delight.
Kellogg’s Special K: includes regular and flavour variants, Bliss, Fruit & Nut, Sustain, Oats & Honey and Medley.
Pot Noodle: includes Pot Rice, Mini Pots and Posh Noodles excludes King Pot Noodle.
Kellogg’s Crunchy Nut: includes Crunchy Nut, Clusters and Bites.

Copyright:
Britain’s Biggest Brands report was compiled by The Nielsen Company exclusively for The Grocer magazine/William Reed Business Media.No reproduction of this list or data within, full or in part, for commercial use is permitted without prior consent of The Nielsen Company.

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