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Who: Burts Potato Chips

What: Lightly Salted Lentil Waves

Where: Bagged snacks

When: Launched July 2014

How much: £1.99/6x20g

Why: Best known for its potato crisps, Burts Chips has billed its new lentil-based bagged snack as ideal for consumers looking for an indulgent but healthy alternative that “tastes as good as traditional crisps”. Available in three flavours - Sour Cream & Chive, Thai Sweet Chilli and Lightly Salted - they are free from hydrogenated fat,­­ artificial flavourings and colourings. Each 20g ­multipack bag contains 99 calories and 40% less fat than Burts Sea Salt Potato Chips.

Consumer verdict: Part of Burts range of lentil-based snacks, these were considered an interesting concept pre-trial. Many testers were impressed after trying the product, with the “crisp, crunchy” texture particularly singled out for praise. Some considered the flavour to be lacking and thought the product would work better as a dip accompaniment. Viewed as reasonably priced and a healthier option, nearly a third of testers said they would ­consider buying these at least fortnightly.

Pre-trial purchase: 37%

Post-trial purchase: 60%

Better than what’s out there: 55%

New and different: 89%

Overall score: 42/50

What is Fast Foodfax?

It is a subscriber service that has been running for more than 30 years, offering consumer assessments of new products and allowing comparisons with more than 17,000 products from our database. It is objective, impartial and totally independent, and each product is assessed using original consumer feedback from respondents across the UK. See here for further information.

Fast Foodfax is prepared by Cambridge Market Research , which works closely with The Grocer magazine on a variety of projects including the consumer judging element of the The Grocer’s Own-label Food & Drink Awards and New Product Awards. 

Tel. 01223 492 050 Email: Info@CambridgeMR.com

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