Instant coffee
This CGI-heavy ad saw good-looking representatives of the worlds of fire and ice compete in an epic, Tolkienesque game of hurling. It was easy to forget that the duelling factions represented the coffee roasting process (something about cooling the beans at the right moment), but the drama and visuals were more memorable, and the ad helped Carte Noire deliver value and volume growth.
See the full list of The Grocer’s Top Campaigns of 2013.
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