Wine
‘Cinematic’ is the best word to describe wine brand Casillero del Diablo’s bombastic and brilliant ad, which is essentially a trailer for a glamorous, action-packed crime caper movie. It looks fantastic - which makes it a shame we’ll never see the full movie - and it’s hard to imagine it won’t help to bring further growth to the brand.
See the full list of The Grocer’s Top Campaigns of 2013.
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