Coca-Cola Enterprises impressed judges with the “very strong consumer engagement” at the heart of its new sustainability plan: Deliver for Today Inspire for Tomorrow, launched last year.

A key pillar in its strategy to transform itself into a ‘low carbon, zero waste’ business, is its ambition “to reduce the carbon footprint of the drink in the consumer’s hand by by a third by 2020” (against a 2007 baseline).

CCE hopes to achieve this through packaging innovation, by transforming PET recycling in the UK and by inspiring consumers to recycle more. One of its boldest initiatives is PlantBottle, launched in the UK in September.

The 500ml bottle, which contains up to 25% recycled PET and 22.5% plant-based materials, will be widely available at the Olympics and CCE says it will recycle all 20m PET bottles disposed of at the Games and transform them into new packs within six weeks of the closing ceremony.

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