Fresh milk
Cravendale maintained steady growth this year, thanks in part to the second part of its endearingly silly Cats with Thumbs campaign. The B movie-style ad portrayed an army of polydactyl pussycats as mind-washing milk thieves, using their powers to control the nation’s milkmen. Funny and memorable, it kept the brand at the front of shoppers’ minds.
See the full list of The Grocer’s Top Campaigns of 2013.
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