This family-run chain – “one of the most prestigious brands in the Spanish market” – has “an extensive portfolio of formats to suit a given location”, which “gives it a degree of flexibility in store development”. It’s also displayed “flexibility” in addressing the threat from discounters Dia and Mercadona, entering the price wars for the first time in its 80-year history last June, offering the lowest prices on 4,500 products including bread, milk and hake. 

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