Oils 

There’s a touch of TV’s Wonder Woman about this ad, in which a cook transforms into a ballerina by spinning around a few times. The ad, which highlights the fact one spray of FryLight contains just one calorie, has also worked some wonder on sales - value has rocketed 25% year on year. We can’t help but worry about the dancer getting grease on her tutu, though.

See the full list of The Grocer’s Top Campaigns of 2013.

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