Toilet care & bleach
It’s a bit old-fashioned - and could be seen as a bit of a cliché - but this ad for Harpic Power Plus toilet cleaner kept its tongue firmly enough in its cheek to avoid causing offence. And it’s probably accurate: there are plenty of women out there who would go a little weak-kneed if a hunky fireman turned up on their doorstep. And you wouldn’t want them to chance upon an unkempt loo, would you ladies?
See the full list of The Grocer’s Top Campaigns of 2013.
No comments yet