melting ice cream beach summer

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As temperatures in the capital soared, Iceland helped passers-by to save money and cool down by giving away free ice creams. The cheeky stunt saw staff hand out Majestics - the frozen food retailer’s own label take on the Magnum - outside Magnum’s Regent Street store.

Iceland also gave away free four-packs of the ice creams to its online customers, by supplying a promo code to enter at checkout.

Renowned for its informal banter on Twitter, Innocent took advantage of the heat to give its followers some comic relief.

Also known for its comical social media activity, Greggs took a break from tweeting about its Love Island namesake to issue this serious warning:

And for diehard tea drinkers still wanting a cuppa, Yorkshire Tea provided this practical advice:

Recipe box provider Hello Fresh became the unintentional saviour of a few sweltering customers, who repurposed the company’s ice packs to cool themselves down.

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