How Home Bargains is proving king of the variety discounters

SPEKE

Home Bargains has become something of an anomaly in a variety discount sector where rivals are suffering. So what is it doing better?

The variety discount sector is in a slump. Poundland is up for sale after three consecutive quarters of downward same-store sales. B&M is also struggling, issuing its second profit warning of 2025 in February, coinciding with the departure of former CEO Alex Russo, and this week it posted full-year like-for-like sales down 3.1%. As to Poundstretcher, its woes stretch back even further.

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