Juice drinks and smoothies
Innocent works with charity Age UK to help keep elderly folk warm during the winter. It’s not easy to keep ads for such an ongoing campaign fresh, but Innocent has upped the tempo this year with a simple, fun and effective ad that ties in nicely with its whimsical image and branding. As well as benefiting a worthy cause, the activity has helped to drive a 7.4% hike in value sales.
See the full list of The Grocer’s Top Campaigns of 2013.
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