Dairy: yoghurts & desserts

Two women on a Greek island debate the fat-free nature of Müllerlight Greek-style yoghurt (probably a safer topic than the economy). “There’s no such thing - it’s a myth!” says one indignantly, before they trot off to the big reveal - they’re centaurs! Or Greek-style centaurs, perhaps. The ad for its new ‘sublime strawberry’ flavour was part of a £3m spend in January to push the brand’s fat-free credentials. 

See the full list of The Grocer’s Top Campaigns of 2013.

 

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