Sauces: cooking
Mexican movie tough guy Danny Trejo was perfectly cast as Old El Paso’s fajita-making mobster patriarch (we reckon he’d skin Vinnie the Fox’s panda alive). Funny whether or not you recognised him, Trejo spoke of how “slicing and cutting makes me feel at peace”. OEP’s plummeting sales, however, might raise his blood pressure again.
See the full list of The Grocer’s Top Campaigns of 2013.
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