Nappies
This ad is a little coy. On the face of it, it is telling parents their little loved ones will wake up feeling rested, happy and playful after getting a good night’s sleep thanks to their Baby Dry nappy: “A dry night’s sleep means she wakes up ready to discover… he wakes up ready to play.” But the subtext is that Baby Dry will help the parents get a good night’s sleep too - arguably a stronger selling point!
See the full list of The Grocer’s Top Campaigns of 2013.
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