32↓
Patrick Coveney
CEO, Greencore
Last ranked: 27
As Greencore was inadvertently pulled into the Horsegate scandal, Coveney’s masterstroke in 2013 was to shift Greencore’s focus from ready meals and puddings to sandwiches, wraps and rolls. The food-go-to category has boomed, outperforming a struggling grocery market as consumers crave convenience and lack the time (or will) to pack their own lunchboxes.
Sales at Greencore have been buoyed as a result with 40% now coming from sandwiches, salads and sushi. Major contracts have been won supplying lunches to the likes of M&S in the UK and Starbucks in the US, and Coveney isn’t stopping there.
The CEO is now ploughing investment into hot snacks after a multimillion pound capital investment in the company’s Northampton sandwich factory. And his huge plans for the US are taking shape fast. Across the Atlantic a new manufacturing and innovation facility in Seattle is on the cards for 2016 as Coveney builds a nationwide presence in the US supporting customers in 25 states.
Sales growth hit 7.2% in the 13 weeks to 25 December. It’s a remarkable comeback since the dark days of Horsegate. And Coveney can take much of the credit.
The Grocer's Power List 2016 reflects a sector in upheaval
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12
- 13
- 14
- 15
- 16
- 17
- 18
- 19
- 20
- 21
- 22
- 23
- 24
- 25
- 26Currently reading
Patrick Coveney, CEO, Greencore (32)
- 27
- 28
- 29
- 30
- 31
- 32
- 33
- 34
- 35
- 36
- 37
- 38
- 39
- 40
- 41
- 42
- 43
- 44
- 45
- 46
- 47
- 48
- 49
- 50
- 51
- 52
- 53
- 54
- 55
- 56
- 57
- 58
- 59
- 60
- 61
- 62
- 63
- 64
- 65
- 66
- 67
- 68
- 69
- 70
- 71
- 72
- 73
- 74
No comments yet