Lidl KingFrais Bourbon Vanilla Creamy Dessert
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Consumers felt the packaging let this 500g dessert (rsp: £1.09) down a little, with 48% saying they were likely to buy before trying it, but 81% were likely to do so having tasted it. With a creamy texture, “lovely luxurious” flavour, and visible vanilla, this dessert “oozed premium”, added experts.
Silver winner:
Tesco Chocolate Truffle Dessert
Tesco Finest triumphs at Own Label Food & Drink Awards
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Currently readingPot Desserts: Lidl KingFrais Bourbon Vanilla Creamy Dessert
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