Poundland has developed a Christmas range split into five categories: Nordic, Winter Wonderland, Precious Metals, Vintage and Brights. It has also increased its range of licensed products including Angry Birds and Family Guy stocking fillers.
Own-label confectionery has been partially repackaged to a more traditional theme. The Sweet Heaven range now comes in brown paper bags and its jelly beans, humbugs and candy canes are wrapped in clear plastic to resemble something from an old-fashioned sweet shop.
Elsewhere, the retailer is bringing back After Eight mints having sold more than 2.7 million boxes last Christmas. It is not offering any new seasonal additions to its fresh food range.
Poundland must also be a contender for having the cheapest Christmas tree on the market – it will stock a 2ft plastic tree for – you guessed it – £1.
Star product: The mini-cupcake display stand looks jolly.
Verdict: A strong Nordic theme manages to give Poundland’s Christmas decorations a quality look.
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