With more than 1,000 UK stores, fastgrowing online and convenience store businesses and a reputation for highquality products at competitive prices, Sainsbury’s “manages to pull off a unique balancing act”, according to one judge, to “hold its own” against rivals and “maintain differentiation”. Add to that clever use of online couponing and Sainsbury’s has been able to resist the discounter threat and grown sales for the 32nd quarter on the trot.
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