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Who: Seabrook Crisps

What: Lattice – Tantalising Sweet Chilli Crisps

Where: Bagged snacks

When: Launched April 2014

How much: £1/120g

Why: Seabrook made its first foray into premium territory this year with lattice-cut crisps in sharing bags. The Bradford business – which introduced the crinkle-cut crisp to the UK in the 1950s – has invested a six-figure sum to make the crisps, which it claimed are the only lattice-cut currently on the market. In addition to the flavour tested here, they are available in natural sea salt, sea salt & red wine vinegar, rich farmhouse cheese and onion, and black pepper & sea salt.

Consumer verdict: Despite not being considered particularly new or different by some of our testers, Seabrook scored strongly across the board for its taste, price, packaging and overall quality. A further benefit was that these crisps were “less oily, with balanced flavours and a bit of a kick.” Overall, the crisps were said to be affordable, “very tasty” and ideal for chilling out, and achieved a score five points above the category average.

Pre-trial purchase: 64%

Post-trial purchase: 66%

Better than what’s out there: 49%

New and different: 55%

Overall score: 44/50

What is Fast Foodfax?

It is a subscriber service that has been running for more than 30 years, offering consumer assessments of new products and allowing comparisons with more than 17,000 products from our database. It is objective, impartial and totally independent, and each product is assessed using original consumer feedback from respondents across the UK. See here for further information.

Fast Foodfax is prepared by Cambridge Market Research , which works closely with The Grocer magazine on a variety of projects including the consumer judging element of the The Grocer’s Own-label Food & Drink Awards and New Product Awards. 

Tel. 01223 492 050 Email: Info@CambridgeMR.com

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