Cider & perry
Somersby’s fantastic homage to Apple’s temples of consumerism was one of the standout ads of the year. But despite lots of clever fruit-related techy gags - “64 pip versus 32 pip” - and a £10m spend, the challenger brand didn’t quite break into the mainstream, strong sales growth only elevating it from 130th to 33rd in our Top Products rankings.
See the full list of The Grocer’s Top Campaigns of 2013.
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