Sugar Confectionery: Lidl Deluxe Maple Butter Fudge

Lidl Deluxe Maple Butter Fudge

N/A

Consumers liked the simple, clean look of Lidl’s fudge, prompting 65% of consumers to say they would buy it before trying (increasing to 73% after tasting). Described as “creamy and melt-in-your-mouth”, the fudge offered “good-sized chunks”. Consumers also felt that it was competitively priced, at £1.49 for a 150g pack.

Silver winner:

Asda Chosen by You Mini Rainbow Belts

Back to the Own Label Awards page